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JoiWalk 2020



The purpose of JoiWalk 2020 is to bring people together to spread love and joy, celebrate our differences, and show support to our communities.
At JoiToyz, our mission is always to empower everyone to love themselves and others.
When you feel joy, you should share it!
We are looking for individuals that possess a spirit of creativity, a zest for life  and the courage it takes to create something new to join us on June 20, 2020 for our 1st annual JoiWalk...a walk for joy!
There will be goodie bags, snacks, drinks and get out your glitter, wigs, body paint, fins & pasties and join us for a day of fun!
If you would like to join us and help us spread joy, click here.

JoiWalk 2020 will be a part of the Mermaid Parade.  

About The Mermaid Parade:

"A completely original creation of Coney Island USA (the not for profit arts organization at 1208 Surf Avenue), the Mermaid Parade is the nation's largest art parade and one of New York City's greatest summer events. 

A celebration of ancient mythology and honky-tonk rituals of the seaside, it showcases over 3,000 creative individuals from all over the five boroughs and beyond, opening the summer with incredible art, entrepreneurial spirit and community pride. The parade highlights Coney Island Pageantry based on a century of many Coney parades, celebrates the artistic vision of the masses, and ensures that the summer season is a success by bringing hundreds of thousands of people to the amusement area in a single day.

The MERMAID PARADE specifically was founded in 1983 with 3 goals: it brings mythology to life for local residents who live on streets named Mermaid and Neptune ; it creates self-esteem in a district that is often disregarded as “entertainment”; and it lets artistic New Yorkers find self-expression in public.

Unlike most parades, this one has no ethnic, religious, or commercial aims. It’s a major New York holiday invented by artists! An American version of the summer-solstice celebration, it takes pride of place with West African Water Festivals and Ancient Greek and Roman street theater. It's features participants dressed in hand-made costumes based on themes and categories set by us. This creates an artistic framework on which artists can improvise, resulting in the flourishing of frivolity, dedication, pride, and personal vision that has become how New York celebrates summer."

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